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Communication and 

Digital marketing

Digital communication and marketing professional. More than ten years of experience as a content marketer, social media strategist and writer for several companies and clients, specially within the tourism and tech industries.

Specialties: content marketing, copywriting, audience insights, public speaking, journalism, social media, email marketing, paid media, podcasting. I feel at ease with: information architecture, web usability design, web analytics and SEO.

What can I do for your company?

Corporate communication projects, digital marketing, copywriting, digital audience tracking, journalism, social media and podcasting.

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Communication

I design communication strategies and digital marketing plans to help organisations communicate effectively and meet its objectives.

Online marketing

I plan and develop digital marketing strategies based on objectives and KPIs. I design advertising campaigns on social networks, content marketing, email marketing …
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Contents

I create textual and conceptual content. I write texts, copies and reports. I produce audiovisual content: images, videos, podcasts…
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Now...

I am currently in charge of the digital communication strategy of Hosteltur, the main Spanish publication specialized in travel industry. I also work as a content producer and social media director in other projects.

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Academic education

Bachelor’s Degree in Audiovisual Communications and Master’s degree in Digital Contents and Online Marketing.
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Languages

Spanish (native), English (C2), French (B1), Catalan (C1) and a bit of Portuguese (A2).

  • Copywriting
  • Multimedia content creation
  • Social media
  • Online marketing
  • Web (html, WordPress, analytics, SEO)

On/offline communication

I lead communication and digital marketing projects for companies and institutions. I develop corporate communication plans (on/offline). I have worked for Agència Valenciana de Turisme, Multistream y Hosteltur, among others.

Content creation

I produce multi-format content for digital and print channels. I have done reports and articles for publications such as Book Style or Travel Open Apps. I have translated content for HootSuite and CSLI and I have produced the podcasts Apuntes para el turismo, Chatbots en español, and Músicas Migratoria.

Events and congresses

I occasionally participate in conferences and events. I have been a speaker at II TechDay Alicante, Marketing Congress eemeeting, Sanxenxo Tourism Forum… I have moderated round tables at conferences such as II Smart Tourism Congress Barcelona or the annual Sercotel convention. I have hosted events such as FiturTech or València Terra i Mar Social i Media.

» Videos of congresses and presentations

Teaching

I have given training courses on communication and digital marketing issues, such as the inbound marketing course at the CDT in Benidorm or the workshop on smart tourist destinations at the Comunica2 congress, as well as different webinars and online conferences.

Some of my projects

360º Communication

I boost corporate communication
I squeeze the potential of digital marketing
I engage audiences with the best content

CONTACT

I live in Valencia, Spain, although I travel frequently and do a good part of my work online.

You can contact me by email (lola @ lolabuendia.com) or by filling in the following form.